Harley-Davidson Inc. (HOG)
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Harley-Davidson Inc. (HOG) Stock Price, Analysis & Data
| Bid | 27.62 |
| Market Cap | 2.9B |
| Revenue (ttm) | 4.24B |
| Net Income (ttm) | 202.64M |
| 1.29 | |
| 1.8 | |
| 15.47 | |
| 14.03 | |
| P/B (ttm) | 0.93 |
| P/S (ttm) | 0.68 |
| Earnings Date | Nov 4, 2026 |
| Ask | 27.99 |
| Volume | 1,593,701 |
| Avg. Volume (20D) | 2,550,942 |
| Open | 28.25 |
| Previous Close | 27.85 |
| Day's Range | 27.64 - 28.27 |
| 52-Week Range | 17.09 - 31.25 |
| Analyst | Buy |
| Price Target | 30 (7.76%) |
| Dividends | $0.74 (2.64%) |
| Ex-Dividend Date | Jun 8, 2026 |
About HOG
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accesso...
Financial Performance
In 2025, Harley-Davidson's revenue was 4.47B, a decrease of -13.76% compared to the previous year's 5.19B. Earnings were 338.74M, a decrease of -25.61%.
Financial StatementsAnalyst Forecast
According to 11 analyst ratings, the average rating for HOG stock is "Buy". The 12-month stock price forecast is 30, which is upside of 7.76% from the latest price.
Stock ForecastsEarnings Surprise
- Revenue of $1.23B misses estimates by $0, with -5.86% YoY decline.
- EPS of 0.75 exceeds estimates by 0.11, with -14.77% YoY decline.
Analysts project revenue of ... Upgrade
